Childish Gambino, ‘This is America’

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Down in one: the single-shot music video

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Childish Gambino, ‘This is America’
Daniel Pitt
On the appeal and the achievement of the one-shot music video

 

The dance-based single-camera-shot pop music video is a classic form. There’s something thrillingly real and live, yet bizarrely staged about them that creates a sense of ‘could-never-do-it’ awe or ‘have-a-go’…

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